The Quiz

Every business needs a strong website, right? If not, how would anyone find your company when they Google your business? Who would know what you do or the products you sell (at least the ones you listed in 2007 when you last updated)? Hey look, the big money you spent on your website with that hip marketing firm created a 24/7 presence and lots of credibility. That is critical in a competitive world – Isn’t it?

Let’s take a quick quiz to see whether your web strategy is on track:

When was the last time you visited your own website?

A) Today, heck I’ve got the site open right now and am updating content.
B) Last week.
C) Last month or maybe a couple months ago, I can’t really remember.
D) Why would I visit my own site – this test seems a little silly to me.

How many people visit your site every day?

A) Lots and our traffic is increasing due to our web management efforts such as blogging, SEO, social media strategy, etc.
B) Probably quite a few, we get regular leads from our website
C) Not sure, but the IT guys tell me it is quite popular
D) Who knows, our web guy says things like analytics are a myth anyway.

When was the last time your website was updated?

A) Our site is very dynamic; my staff, our followers, and I update it constantly.
B) We post items to our site every week or so.
C) It costs so much to have our insert-your-designated- web-manager’s-name-here to make updates we only do it once or twice a year.
D) Our business hasn’t changed in the last 3 years, why would our web site need to be updated?

How much of your current business can be attributed in any way to your web presence?

A) 90% or more
B) 50 – 90%
C) Less than 50%
D) I don’t have any way of knowing, again, this quiz seems pretty silly to me.

If you answered A or B to most of these questions, it is obvious that your web presence works for you and is an important part of your business strategy. You use your website, your blog, and social media as important parts of your sales and customer retention process.

If you answered C or D to all or most of these, I recommend giving serious consideration to the resources you are dedicating to your Internet presence. If business is good, perhaps you don’t need a dynamic web strategy (there still are businesses out there who survive without technology at the core). On the other hand, if your sales and marketing efforts are not producing as they used to, perhaps your website has become Irrelevant. Pinpoint Media Strategies offers solutions to businesses that are looking to break out of the rut of stale media. Stay tuned to find out what you can do right now to make things better.