Making a Great Online Video
How much would you pay for a great video to add to your website or social media pages? It is not uncommon to pay several thousands of dollars to make a professional online video. It doesn’t take great math skills to realize that one or two videos could equal a significant investment in cameras, software, and an intern who can pump videos out all day long. So why not do it yourself? Great question.
The one thing that professionals offer is experience. The pros know how to make your video look and sound good. But, today the message is more important than the medium, and sustance generally trumps style. Also, it is critical to put as much relevant content into the as you can. If you can produce more content for the same budget, you’re better off than staking your claim on one or two professionally produced segments.
Ok, so when should I do it myself? Here is a checklist:
- Are relationships important to your sales and marketing process?
- Do your customers value a trusted advisor to help them understand your products or services?
- Are you a small business competing with a larger company?
- Can your customers benefit from training on your products or services?
- Are social media sites like Facebook, YouTube, and Twitter important parts of your marketing plan?
If you answered yes to any of these questions, your business could benefit from using regular video content. In many cases, you may find that with some training and practice you can make great videos to support your campaign. In the next few posts, we’ll be providing some basic tips on how to make great online video content. Keep checking back.
