Everyone watches the Superbowl, right? Football is huge in America, but every February we also eagerly watch to see another spectacle that has become as popular as the game – the Commercials. To a degree, these crass symbols of free enterprise have become as iconic as the game itself. Commercials are a part of our culture and all around us.
As you consider marketing your business, it seems natural to create a commercial about your product, goods, services. Create a nice flashy piece that loudly exclaims how good you are, how your prices are lowest in the world, how your service is the best in the land. Better yet, make it funny, and you’ll have a viral marketing smash. Business will go through the roof, right?!?
There is no arguing that commercials work. However, as you look to online marketing, there is a better way: tell your story. Online customers – as opposed to those who watch the Superbowl – have a quick and easy choice when faced with your commercial. We can click away and not miss anything. The challenge is for you to make your information compelling to me your visitor. A good relevant story will do just that.

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